2023, Set 2, Question 2 · Research Design · 7 points
Advertising a mobile game and testing sales
Connect three persuasion and social thinking ideas to a game ad campaign, then interpret a study comparing watching versus playing the game, including spread of scores, random assignment and the p value.
This exam had a Concept Application question and a Research Design question, worth 7 points each, in 50 minutes. The current exam has 2 free-response questions in 70 minutes. The skills these questions practice still count.
Lessons this question draws on
1 Read the question
The question is College Board's, from the 2023, Set 2 exam. It starts on page 3 of the PDF.
2 Write your answer
Answer each part the way you would on the exam, in full sentences, with your work shown. Your writing saves as you type.
3 Score it
Score your answer against College Board's scoring guidelines, one point at a time. Give yourself a point only when your answer says what the guideline asks for.
Scoring guidelines (PDF, page 6) What the exam readers saw (Chief Reader report)
Question, scoring guidelines and Chief Reader report: College Board. The title, summary are ours.