Unit 1

Businesses, Competition, and New Ideas

20–30% of the multiple-choice section · about 37 class periods · 8 topics

What a business is, how it competes, and where business ideas come from.

Topics

  1. 1.1What Is a Business?
  2. 1.2Markets and Competitive Advantage
  3. 1.3PESTEL Factors and the Business Environment
  4. 1.4How Do Business Ideas Originate?
  5. 1.5Vision
  6. 1.6Business Ethics
  7. 1.7Organization, Roles, and Responsibilities
  8. 1.8Supply Chains