Unit 2 check

Unit 2 check: Marketing

10 questions from 7 lessons in Unit 2. Answer each one, and if you miss, follow the link back to where it is taught, then try again. Your score counts first tries.

Question 1 · from 2.1 · Multiple choice

A sporting goods chain studies one group of its customers. Which of these findings is a psychographic characteristic?

Question 2 · from 2.2 · Multiple choice

Luis refuses to buy headphones from one brand because his last pair from that brand broke within a month. Which kind of factor is shaping his decision?

Question 3 · from 2.3 · Multiple choice

Before interviewing anyone, a startup planning a dog-treat business reads a government report on household pet spending and an industry database listing the largest pet-food brands and their sales. What kind of research is this?

Question 4 · from 2.4 · Multiple choice

A meal-delivery startup's value proposition promises hot dinners at your door within 20 minutes. Which brand identity fits it best?

Question 5 · from 2.5 · Calculate

A food truck raised the price of its tacos and tracked its weekly sales.

Before: $4 a taco, 1,200 tacos a week
After: $5 a taco, 900 tacos a week

By how many dollars did weekly taco revenue change? Use a negative number for a decrease.

Your answer

Question 6 · from 2.6 · Multiple choice

A paint maker is choosing how to sell its paint. Which of these is a direct channel?

Question 7 · from 2.7 · Multiple choice

Why is a company that installs home solar panels more likely to rely on personal selling than a company that sells sunscreen?

Question 8 · from 2.1 · Calculate

A tutoring business opened last year. In its first year it spent $9,600 on marketing, advertising and sales and acquired 120 customers. Its rent for the year was $18,000. What was its customer acquisition cost, in dollars per customer?

Your answer

Question 9 · from 2.2 · Multiple choice

A sneaker brand invites customers to join a members-only online group, where members vote on the colors of next spring's shoe. Which of Cialdini's principles is the brand using?

Question 10 · from 2.3 · Multiple choice

A juice bar wants to know whether adults in its town would buy a $9 green smoothie. Which research plan is least likely to produce skewed data?

0 of 10 answered.