2006, Question 2 · 8 points
Psychology behind a stressful car purchase
An anxious buyer is choosing a car, and the student explains how eight concepts, including the central route to persuasion, heuristics, rationalization and the foot-in-the-door effect, could sway her choice.
This exam had two free-response questions to answer in 50 minutes, together worth one third of the total grade; the scoring guidelines give Question 1 nine points and Question 2 eight points. The current exam has 2 free-response questions in 70 minutes. The skills these questions practice still count.
1 Read the question
The question is College Board's, from the 2006 exam. It starts on page 3 of the PDF. College Board no longer posts this exam, so it opens from the copy of College Board's PDF that the Internet Archive saved on January 22, 2024.
2 Write your answer
Answer each part the way you would on the exam, in full sentences, with your work shown. Your writing saves as you type.
3 Score it
Score your answer against College Board's scoring guidelines, one point at a time. Give yourself a point only when your answer says what the guideline asks for.
Scoring guidelines (PDF, page 6)
Question, scoring guidelines: College Board, from the Internet Archive. The title, summary are ours.